There are some things that last forever – like diamonds, beetroot stains, and the lingering smell of your husband’s post-pub toilet adventures.
But there are some things that definitely DON’T last forever.
Like, say, soft cheeses… And acid wash jeans… And your website.
All three of these bad boys have definitive expiration dates.
If you keep on using them AFTER their best-by date, you risk a range of horrific outcomes: explosive gastro (from the old brie), looking like an extra in a Peter Andre music video (from the jeans), or actively driving away people who want to give you money (from the out-dated website).
Yep, not only does a tired, stagnant website mean you’re leaving money on the table, it also means you’re physically repelling money and customers that should rightfully be yours.
How so? Well, according to data out of Stanford University, 75% of people judge the credibility of a company based solely on the design of their website.
Basically, if people don’t get a good vibe from your site within the first few milliseconds of arriving, they’ll click away – disappearing off into the internet wilderness, to find digital happiness with some other biz owner.
So it’s imperative that the look and feel of your site makes them want stick around.
Today’s list will help you figure out whether your website is past its expiration date and is accidentally driving your potential customers away.
Here are 21 tell tale signs that your website is in need of an upgrade…
- You’ve got Comic Sans, Papyrus, or any other dubious fonts anywhere on your site.
- Every time you look at your own site, you cringe the same way you do when your creepy uncle tries to hug you hello and ‘accidentally’ touches your boobs.
- You find yourself having to explain to people what it is that you actually do, because the look and feel of your website doesn’t reflect your current mission… even though you’ve been doing the same thing for years now!
- You’re using a headshot that was taken on an iPhone 3 during a house party you attended in 2011. (Lose an extra two points if you had to crop your drunken friend and your margarita out of the frame!)
- You’re still using the logo you created for yourself in Microsoft Paint.
- You’re still using the logo you bought on Fiverr.
- You’re using anything but a WordPress site (though SquareSpace is also acceptable).
- You hesitate to give out your web address to people because you’re so embarrassed by what they’ll find there.
- You haven’t updated your About page in three years.
- You keep seeing other people in your industry who have less experience and fewer skills than you doing better than you… simply because they look the part and you don’t.
- Your logo, business name, or branding are so dated – or so unaligned with what you do – that they’ve become barriers to growth.
- You don’t have any SEO in place. Or you haven’t updated your SEO in years. Or SEO makes you say WTF.
- You don’t have automated back-up and security systems in place. (Or you haven’t checked them in years.)
- Back when you created your site, you wanted to ‘fit in’ online… Now you want to stand out.
- Your site doesn’t function well on mobiles. (This one is a definite deal breaker on its own, and a sure-fire sign you need an upgrade stat!)
- You’ve got 27 different blog categories, 43 plugins, and 14 items on your nav bar.
- Your website is slow to load. (Data says that 40% of people will abandon a website that takes more than 3 seconds to load, so this is another deal breaker!)
- You can’t easily make changes to your content yourself due to the way your site’s been built.
- You’ve got a website, but not a website strategy.
- Your site isn’t converting readers into leads – and leads into customers – at the rate it should.
- Your website no longer feels like an asset to your business, but something that’s holding you back and causing you to keep yourself small.
How did you fare, going through this list? Is it time for an upgrade?
Your website is truly one of the most important investments you can make in your business.
Perhaps a decade or two ago, you could get away with a sub-par online presence without it affecting your prospects too much, but these days, it’s literally the ‘make or break’ factor for a vast majority of businesses, and a major determinant in your success.
So the moral of the story? It’s time we start treating our websites like the important assets that they are, and investing in them accordingly…
After all, it’s much easier to attract customers when you’re not wearing acid wash jeans!
P.S. If you suspect that your online ‘digs’ need some TLC and want to chat to me one-on-one about a potential makeover, scoot yourself over to this page so we can arrange a time to talk
P.P.S For a VERY limited time I’m trialling a new, extremely affordable offer for Action Takers (you know who you are!) who need their first website, or a website up fast. If a new website + brand, ready for you in just 3 days (and under $3k) sounds appealing, check this out. This introductory price is only offered to the first 5 who book in for a May / June build – so hurry!