Creating Sales Pages are a beast, am I right?
From writing them to creating them, they push all our buttons. We ask:
- Will I sound too salesy?
- Will people buy my offer?
- Do I sound / look like a tool?
- How much should I price this offer at?
- Am I/It worth that?
- Is this wording too pushy?
- OMG this page looks like crap, no one will ever buy it.
- I can’t do this.
- I don’t know how to do this.
- It’s too hard, maybe I should go and get a “proper” job.
No one wants to sound salesy and sleazy on their sales page (unless you’re selling something sleazy! Then that might work as a strategy). But the truth is it’s hard to get people over the line and turn them into buyers. There’s a lot of pressure on Sales Pages to perform, after all, they are the face of the offer you have been working months on, and chances are you are spending a chunk of coin Facebook Ads to get people on the page.
Over the last couple of years, we have done a looooottttttt of sales pages. And there are a few design strategies we use to help you convert more sales without coming across like Mrs. Desperate for Sales from Desperate Town. I’ve put these together in a short guide here (with examples so you know what I’m talking about!).
Whether you are DIYing your sales page (if you are, check out my friend Jess’s Write Your Own Sales Page ecourse which is launching in May – not an affiliate, just a fan J) or working with a professional, these are some good hacks to keep in mind.
Yours in un-sleazy sales page-dness,