Why Brand Guidelines Matter

Ever wondered why designers bang on about Brand Guidelines so much?  Brand guidelines keep your message tight, your brand visuals strong and recognizable, and the absence of Brand Guidelines is one of the quickest way to detract from your credibility and authority.  #notgood

Here is a short excerpt from a presentation I did last week for “She Gets Business” on why it matters so much.  This is particularly on my mind right now as I’m rebranding myself and digging into the hard questions on how I want to show up.

(Would you like to follow my re-brand journey?  I’ll be sharing my decisions and brand pain.  Click here to hear all the goss.)

I find a lot of clients aren’t even really sure what branding is, let alone what to expect in having brand guidelines done.  If your curious about what Brand Guidelines look like, or what having “your branding done” even means – check out the video for some branding enlightenment.  🙂

X Lis

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About Ellissa Nagle

Ellissa Jayne is a brand strategist and stylist for online entrepreneurs, and the creative director behind Ellissa Jayne Creative.

Her mission is to help other women realise their mission, by building in-demand brands that allow them to make their mark, change the world, and become the leaders they were born to be.