Getting your brand right doesn't have to drive you to the drink
But not getting it right can keep you stuck in a branding rut.
The days, not only do we have to be amazing at our jobs, we also have to be a brand. This is both an added stress to daily grind of actually running a business - but also, it can be damn confusing!
Your a copywriter / blogger / psychologist / coach... how are you supposed to know what brand personality you should have or what font combo to use?
Should you be posting pics of your kids on your business page? Should you rebrand under your own name? Do you need to have a photoshoot? Would a rebrand be a good investment at this stage of the game?
These are all questions I hear all the time, and they are good ones. But the answers all depend on who you are, what your business goals are and where you are at in your business journey.
THE TRUTH IS: a brand isn’t something that happens accidentally.
Well, at least not a good brand anyway.
A brand is something that you need to get strategic about – it’s that extra something that takes you from being a mere online blog, biz or "just another coach", and turns you into an identity that people connect with.
That they Aspire to Love
But.......If your in your first 2 years of business, chances are you you don’t have thousands to spend getting the branding and design of your dreams.
If your anything like the amazing women I work with in my Brand Lab - you’ve got high standards, and you know the value of crafting a unique identity from day one.
And I know that an ugly / embarrassing / "insert negative feeling about your branding here" brand stops you from:
- Feeling good about sending people to your site, so you stop promoting.
- Feeling confident that your worthy / professional enough, and so you stop marketing.
- Feeling engaged and excited about your content, so you stop creating.
Being stuck in a brand rut, costs you money and keeps you playing small.
You can get the results (and the moolah) that you’ve been craving.
You’ve just gotta get past this awkward brand phase first.
But lets face it - you’re a coach/blogger/solopreneur NOT a brand strategist and designer. So I created a quick and easy fix to help you move through this annoying brand phase!
Enter the Brand Re-Alignment Sessions
The essentials that YOU and your starter business needs to:
Unlock YOUR brand
I'll help you find the voice, the visuals, the personality PLUS the blocks that are keeping you stagnated.
We'll talk through an easy to implement plan to strategically position yourself as a leader in your industry
Transform your online image
A brand your not proud of costs you money, I get it. I'll help you move into something that’s aligned, inspired and a total ‘Hell Yes!’ to both you AND your clients.
Thank you SO much for your time today Ellissa. It was far more than just useful, you really helped clarify the whole process for us, where we are in that journey, what our next steps need to be and also helped us realise we have a long way to go before The Belief Switch becomes an online course. We’re both also now feeling very certain it will end up looking vastly different to how we are both currently envisioning it. That awareness is so valuable to have now before we start investing in getting it online.
We’re feeling very clear that those 3 steps you listed are our number 1 priority and we need to stop all else (e-course wise) until we have that sorted. That alone has brought both of us great clarity, focus and relief!
We both LOVE the mood board you created for us. Love the tweaks you’ve made to our colour palette. Thank you so much."
Amy and Michael Harrison
What it Includes:
Ellissa helped me not only get clear on what my vision for my rebrand was, but who my audience was, what they needed from me, and how I could meet them at each point of their journey through my site. She then guided me with brand inspiration, lay out ideas, and new brand colours, as well as intuitively tapping into new ideas to grow even more.
She has a sixth sense for understanding audiences, and I know my vision for my business will now come to fruition.
A Brand Re-Alignment Session is for you if:
- You've got major brand confusion, you don't know how to brand yourself and its crippling your business.
- You need help naming an offer, a product or an event and need some strategic outside eyes.
- You've been DIYing and everything is a mess, but you don't have the funds for a full rebrand.
- Your new to the online world and wondering how to make your offline skills work here.
- You want to move in a new direction but it feels too hard, and you don't know how to start.
- You've been working with another design team, but it feels off and you don't know why.
- Your need some help starting your DIY project.
- Your creating an online course and need advice on how to make it all work.
You feel like everything is all over the place and you just need someone to help you connect the dots.
Are you ready to get our of your brand rut and move into a more aligned, happier brand space?
Lis sees the bigger picture and breaks it all down into bite-size pieces that are doable, and best of all she holds you accountable. Lis offers the expertise of a business coach, web developer & graphic designer all in one!
I would sign up to work with Lis in a heartbeat. She is a genuine soulful women & mama, filled with passion for what she does and an absolute delight to work with.